torres viña esmeralda flower 2006 mini montada

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PasarelaGaudi

Packaging design for Flow.er, the first wine in mini format from Bodegas Miguel Torres. For the first time, these wineries released an unconventional mini format of one of its wines, Viña Esmeralda. A new format, a fun way to use a new brand, Flow.er, is an innovative form of presentation, for a predominantly female target… For this limited edition Flow.er, we chose unconventional labeling, a ‘sleeve’ shrunk to the bottle. The Flow.er mini Viña Esmeralda was present at various events nationwide: Bread & Butter in Barcelona, ​​at the Pasarela Gaudí Novias among others. Photography by  globalimage.es